Most Common Questions
1. How does Swarm work?
Swarm creates a network of popular “student-influencers” and utilizes their collective social media reach to place organic ads for your property in front of nearly every student in your market! Our influencer networks are hand picked to ensure that we are helping you reach the exact types of students that your property caters to!
2. What markets is Swarm available in?
We are currently active in the top 15o CONUS markets and are able to enter new markets very quickly. We can help in just about any market you are operating in!
3. Is Swarm expensive?
Nope! Swarm is the most value packed, competitively priced influencer service available to the Student Housing Industry, guaranteed.
4. Do the influencers promote other properties too?
Never! When you work with us, every influencer that is assigned to your campaign will exclusively promote your property for the duration of our partership!
Setup and Onboarding
1. How long does it take to get started?
It takes between 10-14 days to setup a Swarm campaign.
2. How do you find influencers?
We use a series of proprietary processes to identify the students in your market who have the largest number of student-followers on Instagram. We then filter students from that list to identify the influencers who have audiences that represent your desired target demographics. Our recruiting team then reaches out and offers opportunities to those influencers to bring them into our network.
3. How long are the contracts?
We offer many flexible options to help meet your needs for each project you want to deploy Swarm for. We can offer MTM or longer term contracts to help you secure your influencer network for long campaigns.
Ads and Influencers
1. What makes a student an influencer?
We have a few key criteria that we work off when recruiting student-influencers.
- Overall engagement rate must be above 10%.
- Total following must be >1,000.
- Percentage of followers that are students must be >20%.
- Their content must be aesthetically pleasing.
- Their page must not include any suggestive/explicit content.
2. Do we have to provide the ads?
No. Included in your service is complete end-to-end content creation.
3. How do you make the ads?
During the onboarding process, we request information about your marketing messaging. We then use that information in conjunction with high quality content provided by our influencers to create engaging and organic looking ads for our influencers to post!
4. Are Swarm ads FTC compliant?
Always! Every ad contains a clear disclaimer and is compliant with all of the FTC’s influencer marketing guidelines.
Billing and Pricing
1. What are the billing terms?
Invoices are sent at the beginning of each month with a Net-30 payment term.
2. Can I split a package between multiple properties?
Yes, but we can only split packages between two properties to provide an effective and ultra-affordable option for each property.